Health vs Taste = David vs Goliath?

It was a sad commentary on the human nature at the Institute of Food Technologists' conference last week. I attended a networking meeting with free food. There were two tables, one with pizza and another with fruits and veggies. The pizza line had about 60 people while there was no line for the veggies. People were asking me why I was eating veggies - did I not know that there was free pizza?

This at a meeting of food technologists who know (and "educate" others) about the need to eat right. This just brings to the forefront a problem the food industry is well aware of - that people eat what tastes good irrespective of its effects on their health.

To change the way people eat, the industry has to make healthy foods taste just as good as fried foods. Thus, the goal is not for health to win over taste but for them to become friends - and that, my friends, is the true battle.

PS: I am not trying to justify what the industry has done or is doing - I'm just drawing conclusions from my observations. Please let me know if you have opposing views.