Retraction

I should retract the statements I made about Earth day a few blog-posts ago. I still believe that we are becoming a generation which is hell bent on raising awareness without doing anything but maybe there is a valid reason for it.

I was at a symposium on sustainability yesterday and had dinner with one of the speakers later. The speaker was from a major food company and mentioned that their company began pushing for it after its CEO attended a conference on global warming and became aware of the impact it had on the environment. Maybe, that is the best way to proceed with hot topics in today's world. Every additional person that is aware of a particular problem is on a sub-conscious level going to work on it. If through this chain, we reach an important person in a position of power, that is going to affect millionsand make a big impact towards solving the problem.

Also, the previous generation did have doers but the major problem that created was a lot of strikes, movements etc which often created animosity without ending the problem. This generation has realized that we are, at the end of the day, not important enough as individuals to make big differences. Our actions may not have a big impact on society. However, if awareness is raised in society, the big corporations and leaders observe this and make the necessary changes.

After all, we are in a world where big corporations are keeping an eye on what we are doing not directly by asking us but through stealth. There was a documentary recently on CNBC which showed how corporations can, if they want, track every photo we take, every CD we burn and every move we make. There is also a website, pipl.com, which keeps track of every reference of your name on the internet and sorta has a 'file' on you. This website needs to make money and corporations need data to understand you better. So, the more people that are aware of problems and the more we let corporations and politicians know that we care about them (through seemingly stupid ways such as writing in tweets or by tying a band), the more they are likely to change. Hail Earth day! Peace dudes and dames.

Though it is interesting how the world works. The previous generation had to shout themselves hoarse and noone listened. Today, we know that they turn a blind eye to us because they are eavesdropping on us so if we whisper our concerns, they are more likely to get it.

PS: Sorry for going all over the place in this post. I wanted to bring in a lot of points and did not really give any thought to an order.