Sunday, March 09, 2014
Starbucks Discoveries - A marketing question
1) I looked for it in the likely aisles (dairy, rerigerated, bottled drinks and coffee) and could not find it.
2) I then asked a Wegmans Associate (typically very very knowledgeable about locations of products on their shelves as compared to any other grocery/big box store). The associate pointed me to the bottled coffees section as the only location that could have it.
3) Not finding it there, I asked a manager and was told that they do not carry it.
4) Not wanting to give up, I walked up to the customer service desk and asked about it. The person had never heard about it and I had to pull up a google search of the product for him to believe that it existed.
5) He then looked it up on his system and found it to exist in the refrigerated dairy section. He called the associate in charge of the section and asked where I could find it.
6) The refrigerated dairy associate had no idea that such a product existed at which time the customer service person said "Funny, it shows up on my system in that location. Must be a glitch".
7) The associate checks back and lets the customer service person know about its location.
8) I walk back and the associate is just putting the packs in the location (right below the milk, which is where it still is located - funny position for such a drink).
So, if you read in the near future that Starbucks decided to discontinue its Discoveries beverages and the Starbucks rep talks about how it was not something customers wanted, ask the question, how are customers supposed to find it if
(a) The product is not advertized and no one knows about it and
(b) The few random folks who hear about it cannot find it in the stores?
Sunday, September 09, 2012
Double D movers - detailed review
From that point onwards, however, it was all downhill. They took 4 hours to move us from a one bedroom apartment to a 2 bedroom place in the next building (less than 50 paces away) within the same apartment complex. We had a furniture dolly to help. A friend of ours and I helped them carry several things and I still had to carry a few things after they were done. We had moved about half of this stuff in to this apartment about 5 months ago and the two movers then required just 45 minutes! I would have expected these movers to get it done in 2 hours. 3 hours would have been ok but 4 hours to move 90% of it with help from 2 additional people is unacceptable! Here are some of the reasons why we call out their lack of ability and work ethic.
Saturday, July 07, 2012
A letter from the Queen
Wednesday, August 03, 2011
Proof that my blog is famous!
PS: To be honest, I never did think that my blog was hacked because I know people have better targets and the first thing I did once I saw the spam site was to check blogpot.com and sure enough I got the same website (I call it spam not due to the content but because you get the same website for abcd.blogpot.com irrespective of what abcd is. This would not happen for a regular website). So, it is blogspot that they are trying to imitate, not my blog. But hey, it makes for a good story so why let it off.
Monday, August 01, 2011
Job creation 101
Think of all the jobs that could be created if the EPA were shut off. As with all great job binges, there would be a lull before the storm as some people will lose their jobs (EPA employees, private sector employees who ensure clean emissions and the like). But imagine the possibilities. As water bodies get more polluted, a huge industry will be created to purify water for human consumption. Tons of jobs will be created as there will be an immense demand for pure water. As fish in the water die, the demand for farmed fish will rise and jobs will be created in fish farming. Moreover, as water and air gets polluted, doctors will get richer and since the new term for the rich is "job creators", more jobs will automatically be created. Imagine the brightness this abundance of jobs will bring! I am sure I must have missed several other ways that closing the EPA can create jobs so feel free to add on to these in the comments section.
While we are at it, we should also shut off other job killing bodies like the OSHA (only the weakest would die due to bad working conditions - it is natural selection / survival of the fittest), the FDA (they are a drag on the food and medicine job market) and all other regulatory bodies and go back to the good old days of the robber barons. Ah! Those were the days when human productivity was at its highest.
PS: All of the above was an attempt at sarcasm. Please do not consider these to be my views.
For all my management friends, don't go wild with the comments on the economics behind the job losses that regulation brings. I do realize that regulation adds cost on industries and thus limits the money they can spend on investments that lead to job creation but we have to realize that they are externalizing the costs of taking care of the environment and when we buy a product that is cheaper but pollutes the environment (or is made with lead paint), we are paying the price for it (often much higher than the industry would pay since it will buy in bulk). It is important that this cost be internalized for them. We have to know where to limit the regulation and that is an area where everyone will have their opinions but to say that bodies like the EPA or the FDA do nothing is a disgrace.
Saturday, July 30, 2011
Friday, the 13th - Part 3 - "Saturday the 14th"
But by then, Amherst was becoming a jail. The undergrad commencement was about to begin and all roads out were closed. We pleaded with cops, drove through strip malls to get behind them and raced against time to reach the repair shop just before it closed. A few hours of driving later, we reached home and Friday the 13th finally ended.
PS: To seek commercial rights to this thriller, contact me by commenting on this series of blogs.
Thursday, July 28, 2011
Friday, the 13th - Part 2 - "The journey to Amherst"
I called up my insurer and it took them over 30 minutes to find someone who could tow us. She told me that since no repair shop was currently open, they would tow us the next morning and that she would find us a taxi to get us out of there now. Leaving the car there was not an option for me and I requested her to tow the car to whichever hotel we were taxied to. Finally another 15 mins later, she found a tow company who could tow us to a repair shop who would repair it the next day. She then put me on hold to find a taxi company. Half an hour later she asked me to call the cops and ask them to help find a taxi.
Not knowing anything else I could do, I called 911. 15 mins later, a cop car arrived. The cop got out of the car and told us to get back to the car. After this ordeal, we did not like being treated as criminals. The previous cops had been nice but this cop was rude. He told us that no cab would pick us up on the highway, we could not walk off, he could not guide us off the expressway since the next few exits were closed and that we had to get out in the tow truck. The tow truck arrived and could seat a max of two. I turned back to the cop and asked him how we could get off now and he yelled at me "Dont panic, we will figure out a way to get you out of there”. I think he mistook the panicker! Thankfully, Teju had found a taxi service that would pick us up by then. We thanked the cop (who had not let us get our stuff out of the car either for safety reasons and waited for the cab with the tow truck.
The cab driver called us a few mins later and we told him exactly where we were and that there was a tow truck with flashing lights behind us........and he missed us! He turned around at the next exit and reached us a few minutes later and we found out that after telling the cab company at least 4 times that there were 5 of us, they had sent a sedan. Thankfully, the cab driver, seeing out plight was kind enough to allow us all to squeeze in. We took the cab straight to Amherst. Thankfully, our friends in Amherst (Andrea and Kratae in special cameos) had delivered the robe and hood to our hotel which was a 5 min walk from the spot of the ceremony. Andrea had even started to drive down to pick us up before we got the cab. We were glad that we did not have to rush around to pick up stuff and fell into bed past 1AM on Friday, the 13th. Little did we know that the day had just begun………watch out for the thrilling finale to this 3 part blog coming to the internet this weekend.
Tuesday, July 26, 2011
The graduation ceremony was on Friday, the 13th
The plan was for Teju and her mom to get to Maryland (from New York) on the 11th (wed) for my birthday. Madhuvanti and Niranjan were to get there later that day. We would then drive to Massachusetts for the graduation after I got off work on Thursday. Friday, after the graduation we would drive to NY and on Saturday Madhuvanti would leave to the Netherlands for an internship and Niranjan would return to Purdue.
The 11th of May arrived and my wife and mother-in-law traveled 7 hours to get to MD. We celebrated my birthday with a friend and his wife and then we left to pick up the Hoosiers from the airport. As we were leaving for the airport at 11pm, we were locked in the apartment building as the door knob was broken. We opened the door by sliding a credit card through it and called up the emergency contact number for the apartment and told them to fix the door or else we would not be able to get in. We propped the door open and left. A couple of hours later, when we got back, the door was still broke. The credit card trick could not work from the outside. We called up the apartment complex again and 20 mins later, the maintenance guy called and asked if we were still stuck.. duh! Then he went on to ask if we had pinged our neighbors.. knowing well that it was past midnight. When we told him that we could not wake up people, his comment was - "Well, you woke me up"! Dude, you are being paid for this! He arrived 20 mins later, tried to open up the door, failed and rang all the buzzers shouting "Maintenance, open the door" to all who responded. The surprising part was he was shocked when no one buzzed him in. We finally got into bed at about 2 that night and I woke up early next day and reached work at 6:30 am.
At about 3:30 pm, we began the long (7-8 hr) drive to Amherst. As we entered NY, Teju took the car from me. The night then got livelier as we hit traffic on I-84 in Connecticut. 15 mins later as Teju put her foot on the accelerator, there was a puff of smoke from the hood...........to be continued in part 2 of this thrilling 3 part blog
Wednesday, March 02, 2011
Pardon???
I was talking to Blond Bimbo recently. Here is the conversation
Me: How did the sourdough bread recipe I gave you work out Blond Bimbo?
Blond Bimbo (BB): Oh! It did not do too well. I made it for our family reunion this past week and everyone said they liked Aunt Jemima's cake better than mine.
Me: But I gave you a recipe for bread. Why will people like it as a cake better than a real cake ?
BB: But I never bake bread. I always bring a cake for the all family dinners. Uncle Ben brings the bread.
Me: But you had asked for a recipe for bread!!!....
BB: Well yes, Uncle Ben said that next time onwards he would prefer to bring rice so I volunteered to bake bread. Oh! By the way, do you have another recipe for bread? As I told you the last one flopped.
Me: But you gave it to them as cake. Try to give it as bread. Do you think it was a good bread?
BB: Oh! I never bake bread so I do not know whether it turned out fine. Anyways, give me your new recipe and I will practice it to make sure it turns out fine for the next reunion.
Me: Tell you what, try the recipe I gave you today.... and if it you do not like it as, uh.. BREAD, I will give you another one tomorrow. I am sure you have some time...right? I mean, your family reunion can't be tomorrow if you plan to practice baking the bread.
BB: Oh! no... its not tomorrow. Its tonight.
Me: Mouth agape... Give up mode... Brain drained... Do not remember rest of conversation...
I swear this is a fair representation of the story. If at all, I have toned it down to make it easier to understand (I am not sure I understood what the person was saying or the person did themself).
Monday, July 26, 2010
Health vs Taste = David vs Goliath?
This at a meeting of food technologists who know (and "educate" others) about the need to eat right. This just brings to the forefront a problem the food industry is well aware of - that people eat what tastes good irrespective of its effects on their health.
To change the way people eat, the industry has to make healthy foods taste just as good as fried foods. Thus, the goal is not for health to win over taste but for them to become friends - and that, my friends, is the true battle.
PS: I am not trying to justify what the industry has done or is doing - I'm just drawing conclusions from my observations. Please let me know if you have opposing views.
Friday, June 25, 2010
Tuesday, June 22, 2010
Zara hatke, zara bachke, ye hai Mumbai meri jaan
I woke up in the morning to a roar of thunder. A thunderstorm had been raging all night. I got ready and got breakfast. All of a sudden, water started gushing in through the window sill. I woke up my roommate (Yashwantrao, he of "Yashwantrao gele Americela" fame) and we started moving everything away from the water, wiping water off using towels and keeping a bucket where required.
Yash's mother told me to not go today but I told her that I would be disowned by my citypeople (Mumbaikars) if I stayed back. I prayed to Mumba devi (the goddess after whom Mumbai is named) and started for work. On the way, I passed Suman Nagar (the name I gave to the area that was flooded as Suman Nagar always is) and had to drive VERY slowly to avoid damage to the car. I encountered the same problem near the parking lot at work but drove around it.
So all in all, what problems do we encounter in Mumbai during the monsoon:
1) Stormy weather all the time....................check
2) Flooded roads..................................check
3) Dripping houses................................check
And yet, the Mumbaikar walks on. Hail Mumbai, Hail Mumbaikars and Jai MumbaDevi.
Sunday, August 09, 2009
What recession?
Friday, August 07, 2009
The moment
PS: It still beats me why Microsoft need to place 4 different ways to format the space before a table and then auto format extra space in some tables using the least used of the 4 tools.
Wednesday, August 05, 2009
Kung Fu PhD
As I conclude my "The PhD dissertation I never wrote series" also known as my "PhD hypotheses series", I would like to put forth the true meaning of a PhD as explained very well by the movie Kung Fu Panda.
Just as in the movie, we all fall into gradschool from the sky and are picked by a seemingly random process (like the tortoise Master Oogway pointing at the giant panda (you) who fell right where he was pointing just by chance). We enter grad school with dreams of being a dragon warrior (or at the very least getting a Nobel prize out of it). In grad school, we feel like a nobody and feel that those around us like the Tigress, Viper, Mantis, Monkey and Crane are much smarter and more accomplished than us.
As we progress through the tough travails of grad school, we keep feeling that we are not learning anything and our research is going nowhere. We then progress to the later stages of our PhD and as we get close to graduation, we realize that the secret to limitless power/knowledge that we thought a PhD held (the dragon scroll), is actually a blank scroll. We then confront the supposedly demonic Tai Lung (our committee) prior to graduation.
However, this does not mean that a PhD is worthless and does not teach you anything. What a PhD teaches you is intangible, it is the ability to be able to self learn, to understand life and solve its tough problems, like figuring out the wuxi fingerhold by yourself which the master's students (Tigress et al.) are unable to do.
Monday, August 03, 2009
Cleaning up your desk is beneficial (Corrolary - When you lose something, clean up)
Introduction:
Previous studies have indicated that junk accumulates (Paranjpe 2009 - have to self reference at least once right). This research was therefore carried out to identify the reasons for the differences between this great research paper and suggestions made otherwise in popular sitcoms (Geller 1994-2003) that junk does not accumulate (that is 2 degrees of separation between me and a character in FRIENDS). A thorough literature review indicated that the root cause of this difference is that junk is not allowed to accumulate in most places. The motivation behind this cleanup has not been studied (in other words, I want my theory to be correct and therefore, I am not referencing the others). Therefore, we dreamed up this study. The objective of this research was to understand the motivation behind cleaning up.
Materials and methods:
The piled up junk was cleaned up at the three places where it was reportedly allowed to pile up (Paranjpe 2009) and the benefits of the actions were studied.
Results and Discussion:
The cleanup at the office resulted in retrieval of a long lost 2 GB flash drive as well as a movie rewards card that will give me two free cokes and a popcorn with the purchase of just 2 more movie tickets. This is a great result which indicates the true motivation behind cleaning up. However, the clean up in the other two locations resulted in nothing of value being found. The results of the study are therefore not totally clear.
Conclusions:
A part of the study indicated that there is some motivation behind cleaning up. However, the result was not statistically significant and needs further research.
Future work:
It is possible that motivation might not be the actual driving force behind this tendency to clean up. Some researchers have suggested that the root cause of the clean up motion is psychological with childhood trauma (being forced by parents/being punished) and sociological limitations (How can you live here?) possibly playing a part in the clean up process. Since psychological analysis was not a part of our grant, this angle was not studied further.
Saturday, August 01, 2009
Junk accumulates
Introduction:
This experiment was carried out to verify earlier rumors that, well, junk accumulates.
Materials and methods:
This experiment was carried out in triplicates in the office, lab and room of the then non Dr. Shriram Paranjpe. Stuff was left undisturbed for four years and the results are shown below.
Results and Discussion:
Figures 1 and 2 below shows the amount of junk that was recovered when the office and lab were cleaned. Data from the room could not be published due to copyright issues. However, figure 3 shows a shot of the kitchen being reorganized
Junk accumulates
Thursday, July 30, 2009
Exciting Indiana - A tourist promotion
Exciting Indiana!!!!!!!!!!
Wednesday, July 29, 2009
Books borrowed from the library remain stationary unless you graduate
Introduction:
Previous research has suggested that books borrowed from the library have a habbit of disappearing. However, most of these studies have been carried out with limited subjects and have been short term studies. This work was aimed at studying the topic in depth over a long time.
Materials and Methods:
Books were borrowed from Purdue Libraries over 4 years. Some books were returned during the course of the 4 years but a majority of the books (41) were returned at the end of the trial period. The positioning, motion and presence of the books was studied when they were procured and when they had to be returned without any check on the time in between. The procurement of the books was randomized (ie different types of books were borrowed from different libraries on campus). Books were stored at three different locations (home, office, lab) to ensure repeatability of the trials.
Results and Discussion:
All 41 books that had been kept for the entire study were found to be in their original places. This finding debunked the earlier reported theory (Murphy et. al. 1982) that stuff disappears and is not found when you need to return in prior to graduation. It also agrees with previous results on stationary bodies (Newton 1693) which find that they remain at rest unless acted upon by an external force (in this case, graduation)
Conclusion:
Books borrowed from the library remain stationary unless you graduate
Acknowledgements:
The authors would like to thank the Purdue University Libraries for their help in loaning out the books over long periods of time and allowing one touch online renewal.
Tuesday, July 28, 2009
Thank you all
Four years of madness
Four years of studies
Could it be done without you?
Heck no! Puhleez!
This is to my guru, he who guided me
Gave me the freedom and asked questions when need be
For all of this and the wisdom that you bestowed on me
Dear Dr. Morgan, I thank ye
For questioning, guiding, encouraging
And hopefully passing me
I would like to thank you
Drs. Narsimhan, Corvalan and Ferruzzi
Forever helpful, always resourceful
Thank you for your help Benjamin Paxson
I thank Steve Smith for the pilot plant he runs
I have borrowed from it often, thanks for not coming behind me with a gun
For devoting your time and expertise to me
I wish to thank thee
Amy, Ben, Mandar, Deepak, Cynthia, Nirupama
Kingsley, Vaishnavi, Dhananjay and Madhuvanti
In the past four years
In FS I would roam
Its faculty staff, students, I thank you
For making me feel at home
All work and no play
Would have made Shriram a dull boy
My roommates and friends at Purdue and beyond
I thank you for providing the joy
The love of my life, my darling wife
A supportive friend, my guiding light
Thanks for always showing me Tejaswini
That the end of the tunnel was in sight
My parents, my sisters
As the youngest of the three
I thank you from the bottom of my heart
For always being there for me